One day, Hemi Weingarten’s wife brought home some glow-in-the-dark yogurt for their three young children. He read the ingredient list to find out how the strawberries could be so red, and finding “Red #40,” looked it up online. He was surprised to discover that it was a controversial chemical banned in parts of Europe. That incident made him realize there was a market for easily accessible nutritional information for consumers. “I decided to help consumers like me by creating a simple tool that people can use while at the supermarket,” Weingarten said.
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